After acquiring Tumblr for 1.1 billion bucks,to try to get “down with the kids”.And they’ve,pretty much,turned it into Facebook.However,Yahoo also wants to take over the internet video world,and Hulu would put Yahoo’s video revenue into another league.
The amazing video site,which is owned by Disney,News Corp.(Fox) and Comcast,made $695 million in revenue in 2012 from ads and subscription fees,which is up an estimated $420 million in the previous year.To compare,Yahoo’s revenue is $5 billion in 2012.
For even more comparison,Netflix had over $1 billion in its first quarter in 2012.
Hulu has 4 million subs,who would bring Yahoo a growing revenue stream and credit card accounts with subs who could pay for other services.
This is all part of Yahoo’s plan in video.The company has many content deal(Yahoo can use the content makers content)with companies like ABC News, CNBC Conde Nast, NBC Sports and Wenner Media, in addition to orignal Web shows.
I mean-look at this chart…
Yahoo is offering between $600 to $800 million,depending on the content deals Hulu has(which is a lot).However,Yahoo is against companies like DirecTV, Time Warner Cable, and The Chernin Group and private equity players, Guggenheim Digital, KKR, and Silver Lake Partners.I’m preety sure that Yahoo doesn’t have a chance.